Goals and Purposes of Good SEO
Did you know that around a third of all online searches are for local products and services!
What you really want and need are more visitors to your website. But not just any visitors of course, you want targeted visitor traffic, that will convert well into buyer traffic!
The main aim of good SEO is to funnel highly specific ‘targeted’ visitors to your website, that will be ready to ‘buy’ what you are offering and be more easily converted into new customers!
SEO - Onpage Optimisation
We aim to build all our websites as search engine (SE) friendly as possible. I expect you have you heard the term SEO friendly a lot, but never really understood what it means or refers to!
When we talk about SEO friendly, we are referring to the underlying website architecture, which needs to be made easy for the Google spiders or crawlers to navigate. So that when search engines like Google get to your website, they will not struggle to find and index all parts of your site content.
We will work to optimise your website for the major search engines, like Google, Yahoo!, MSN etc, using among other things, established and ‘known’ techniques for on-page SEO like…
- Site Navigation
- Title Tags
- Meta Description Tag
- Meta Keywords Tag (not really used but still worth including)
- The use of H (Heading) Tags, H1, H2, H3 etc.
- Keywords in visible page content
- Alt Tags for images and links.
- Use of a Sitemap
SEO - Offpage Optimisation
Off page SEO work can also be performed, things like backlink acquisition, Social Media marketing and acquiring accounts on sites like Facebook, Twitter and Web 2.0 sites etc.. for you.
As with most things related to search engines, the business of search engine optimisation is also an evolutionary one. Which means that you have to look at the longer term, and you won’t get instant results overnight! So essentially although the process to SEO success takes longer to achieve, it is more likely to be lasting!
Prices for SEO Campaigns
Our prices for performing SEO campaigns are highly dependent on the keywords you want to target as well as the competition for those keywords. We only use ethical white-hat practices for Search or SEO.
You can either call us or send us your requirements using the FREE Site Review form, so that we can give you a more accurate assessment.