Pay per click or PPC advertising are the Adwords Ads that you see across the top, or on the right had side of Google search results. These Ads are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the Ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click” by Google.
Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners’ Internet advertising campaign.
Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience.
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